Brian McGowan

Oversee strategic communication programs for the Chief Innovation Office, including executive content, thought leadership, social campaigns, event promotions, and employee comms.

Spearheaded business critical projects for the Social Response organization, including internal communications strategy, core process reengineering, and related documentation or training development.

Developed extensive cross-functional relationships and helped connect leadership, business partners, and customer-facing groups.

Deliverables empowered business initiatives that help facilitate world-class customer experiences across multiple social channels (Twitter, Facebook, Instagram, YouTube, Apple Support Communities).

Developed written content for Apple Support social channels and syndication, including Twitter and YouTube copy, video scripts, instructional copy, accessibility copy, and in-device assets.

Collaborated with a team of designers, capture artists, motion graphic artists, producers, strategists, and business affairs representatives to develop content from creative brief to publication.

Provided editorial support for hardware and software support pages for new product initiatives.

Led internal communication initiatives for a large engineering organization during the transition to a remote work environment.

Led development of a communication hub and onboarding resource, including frameworks, templates, and practices that have since been adopted by other groups.

Developed key communications and resources to support a significant organizational restructuring.